October 3, 2019

Focusing in delivering the ultimate experience, Apple continues to create iOS devices equipped with top notch style, cameras and, of course, hardware capable to run great games. And with mobile developers seeing this potential, you can easily assume that in the Play St...

October 1, 2019

Has boredom hits you on the public transportation? Is your partner late for your date night? Has your flight been delayed? Is that business meeting getting boring...? Ok, the last option may not be the most appropriated regarding the purpose of this post. But the point...

September 26, 2019

Among all the technological advantages available to marketers, mobile commerce is one that professionals cannot ignored. In fact, according to a survey made by AppAnie, 75% of all ecommerce transactions will be made on mobile by 2021 and Statista predict mobile adverti...

September 24, 2019

Being a successful digital entrepreneur is the desire of many people who work on the internet, regardless of whether they are starting out now or already have experience in the online marketplace. But by taking into account that 92% of marketers advertise on Facebook,...

September 19, 2019

In terms of technology, the way we consume content has undergone a major transformation. With not enough time in the day to stay on top of all information, we set aside traditional fixed media models to increasingly look for an on-demand and always-on experience.

In thi...

September 17, 2019

At Papprika we know that A/B testing is an essential part of an App Store Optimization (ASO) strategy. So, like mad scientists, we never miss the opportunity to run the most varied types of tests.

But instead of using lightning and potions, for the past few years one of...

September 12, 2019

While your current knowledge of digital marketing is critical to growing your business, it is essential to keep your eye on trends and stay ahead of the game.

New technologies and techniques, changes in consumer behavior, as well as constant adjustments to the algorithm...

September 10, 2019

In today’s digital landscape, mobile marketing has become one of the most powerful tools for reaching audiences at any given time.

However, often motivated by personal beliefs, we are led to believe that a particular phrase, color, template element or format is the idea...

April 17, 2019

Ah, the much sought-after holy grail of video for user acquisition. It’s unparalleled conversion generation power is tapped by the vast majority of mobile marketers, with video ads boasting unbelievably high completion and retention rates and even more impressive share...

April 4, 2019

Maybe you had the perfect name for your app even before starting production. Or perhaps you have a fully developed and super fun mobile game peacefully lying in a virtual newborn crib, anxiously waiting to be graced with a name…

Which you have no clue how to create.


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10 best iPhone games you should play

October 3, 2019

10 best Android games you should play

October 1, 2019

Improving your marketing plans with Mobile Attribution

September 26, 2019

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