September 17, 2019

At Papprika we know that A/B testing is an essential part of an App Store Optimization (ASO) strategy. So, like mad scientists, we never miss the opportunity to run the most varied types of tests.

But instead of using lightning and potions, for the past few years one of...

April 4, 2019

Maybe you had the perfect name for your app even before starting production. Or perhaps you have a fully developed and super fun mobile game peacefully lying in a virtual newborn crib, anxiously waiting to be graced with a name…

Which you have no clue how to create.


March 19, 2019

The universe is full of mysteries. And one of the biggest, most cryptic ones has got to be search engine algorithms.

While the ASO community has cracked, and is continually cracking, the complex and ever-changing variables that factor into how high or low your app ranks...

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