While your current knowledge of digital marketing is critical to growing your business, it is essential to keep your eye on trends and stay ahead of the game.
New technologies and techniques, changes in consumer behavior, as well as constant adjustments to the algorithms of the advertisement platforms, such as Google and Facebook, the results of your creatives can change overnight.
So, to help you start 2020 with the best campaigns or reinforce the ones that are already happening in 2019, Papprika's team selected the 7 top trends related to digital marketing.
Recent surveys show that currently 20% of smartphone searches are done via speech recognition. And by 2020 this number is expected to reach the 50% mark.
In addition, people, on average, can speak 150 words per minute while typing only 40 words per minute.
Knowing all this, it is important to rethink your SEO strategies. This is because the ability to identify longtail conversational phrases will be a priority to suit the most specific user questions. By doing a good job, your business will be more likely to stay relevant in the marketplace.
Immersive Technology like VR and AR
Virtual reality (VR) and augmented reality (AR) gained popularity in the gaming world, but quickly found a well-deserved space between marketing trends.
After all, who has never had a doubt buying an item online?
With user experience in mind, IKEA, one of the largest home accessory stores in the world, uses AR in their app, allowing furniture to be previewed in a certain space before the purchase is finalized.
Also, some real estate integrated VR as part of their presentations so that clients can take immersive virtual tours of homes and apartments that are still in the blueprint.
So, have you ever wondered in what new creative ways your product can digitally interact with your customers?
Many times, even without realizing, we are talking to attendants created with AI.
When properly programmed, a chatbot interacts naturally, providing personalized support 24/7, and perfectly remembering the customer's purchase history.
And by being able to meet your customers' expectations in an automated and effective way without depending too much on limited human resources, you can focus on other jobs that will yield even more profit for your business.
AI and Customization
Just as we mentioned in a previous post, advertising simply to reach a wider audience is not as effective as it once was. If you really want to stand out among the competitors, your creatives need to be personalized.
Of course, trying to do this manually can be impossible. But with the help of AI that can analyze consumer behavior, their search patterns, and use data from social media platforms and blog posts, companies can understand how people find their products and services.
Netflix is one of the references of how the use of data can help in the creation of a perfect content customization.
The power of videos
According to experts, video marketing will be the most important trend for the next 5 to 10 years.
Especially when it comes to mobile devices, overly long sales pages become tiresome. Meanwhile, the video can present the same information in a format that works perfectly regardless of the platform you select.
Considering that 70% of people share business videos and the use of multimedia content in email marketing can generate open rates of 200 to 300%, you can see that videos, whether edited, live or in the 360º format, if well produced, can provide surprising results.
Creative Marketing Content
Costing 62% less than outbound marketing and with the potential to generate three times more leads, relevant and up-to-date text content continues to be valued by search engines.
In short, content marketing is a great way to show new customers your company's expertise on a particular subject, building a relationship with them in real and quantifiable ways over a period of time.
Demographic Profile on Social Networks
Cool, you already know how to reach your audience in creative ways. But now it's time to ask yourself, where you can find these people in the online world.
In raw numbers, Facebook is still the network with the largest number of users and includes in its base 41% of people over 65. Instagram, on the other hand, is cited as the favorite platform by audiences under 30.
So be careful with whom you are marketing to and make sure your audience is on the platform you are investing.
As mentioned at the beginning, news can come at any moment. And even though the use of AI and RA is far from everyday business use, it's important to keep them on your radar, as all these trends are already showing their effectiveness and relevance for the future.